UltraViolet (System)

UltraViolet is a cloud-based digital rights locker for movies and television shows that allows consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services. UltraViolet also allows users to share access to their library with up to five additional people. UltraViolet is deployed by the Digital Entertainment Content Ecosystem, an alliance of 85 companies that includes film studios, retailers, consumer electronics manufacturers, cable TV companies, ISPs, network hosting vendors, and other Internet systems and security vendors, with the notable exceptions of Disney, Google, Amazon.com and Apple.

To use UltraViolet, consumers need to create a free UltraViolet account, either through a participating UltraViolet service provider, or through the official UltraViolet website. An UltraViolet account is a Digital Rights Locker where licenses for purchased content are stored and managed irrespective of the point of sale. The Ultraviolet account holder is allowed to share their library with 5 other users, which are called members.

Consumers can acquire UltraViolet rights by purchasing a physical disc that includes an UltraViolet activation code, by purchasing a movie directly from an electronic retailer, (aka EST or electronic sales through), or by using a disc to digital service. Disc to Digital (D2D) services allow consumers to insert a DVD or Blu-ray into their computer's disc drive, scan it to verify ownership, and then add it to their UltraViolet collection for a small fee. Several retailers including Vudu and CinemaNow offer this service.
Flixster had been offering a D2D service as well, but it has been suspended since Fandango acquired Flixster in early 2016 and another independent movie streaming service, M-GO.

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