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UPA (animation studio)

United Productions of America
Founded June 19, 1943
Defunct January 1, 2000
Key people
Stephen Bosustow
Robert "Bobe" Cannon
John Hubley
Henry G. Saperstein
Owner Comcast
Parent DreamWorks Classics
(DreamWorks Animation/NBCUniversal)

United Productions of America, better known as UPA, was an American animation studio active from the 1940s through the 1970s. Beginning with industrial and World War II training films, UPA eventually produced theatrical shorts for Columbia Pictures, notably the Mr. Magoo series. In 1956, UPA produced a television series for CBS, The Boing-Boing Show, hosted by Gerald McBoing Boing. In the 1960s, UPA produced syndicated Mr. Magoo and Dick Tracy television series and other series and specials, including the popular Mister Magoo's Christmas Carol. UPA also produced two animated features, 1001 Arabian Nights and Gay Purr-ee, and distributed Japanese films from Toho Studios in the 1970s and 1980s. Gerald McBoing Boing (2005–2007) is a more recent television series based on UPA's memorable character and licensed and co-produced by Cookie Jar Entertainment and Classic Media, for Cartoon Network.

UPA Pictures' legacy in the history of animation has largely been overshadowed by the commercial success and availability of the cartoon libraries of Warner Bros. and Disney. Nonetheless, UPA had a significant impact on animation style, content, and technique, and its innovations were recognized and adopted by the other major animation studios and independent filmmakers all over the world. UPA pioneered the technique of limited animation. Although this style of animation came to be widely used in the 1960s and 1970s as a cost-cutting measure, it was originally intended as a stylistic alternative to the growing trend (particularly at Disney) of recreating cinematic realism in animated films.


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