UNFD

UNFD
Parent company	We Are Unified
Founded	2011
Founder	Jaddan Comerford
Distributor(s)	Warner Music (AU/NZ) ADA (worldwide)
Genre	Metalcore, punk rock, progressive rock, alternative rock
Country of origin	Australia
Location	Melbourne, Victoria
Official website	unfd.com.au

UNFD (pronounced as an initialism or as unified [/ˈjuːnɪfaɪd/]) is a rock music record label based in Melbourne Australia that formed from the then merging of Boomtown Records and Staple Management. The label launched on 1 January 2011 by Jaddan Comerford and has had success with The Amity Affliction, The Getaway Plan, Dream On, Dreamer, Northlane and others. In September 2013, UNFD re-branded to once again separate UNFD (Record Label) and the new WAU Management. Both the label and management belong under the newly established parent group UNIFIED.

UNFD's first release was Dream On, Dreamer's 'Heartbound' on 5 August 2011. The album debuted at No. 38 on the ARIA Charts and was nominated for Best Heavy Rock Album of the Year at the ARIA Music Awards.

In April 2013, the label released Northlane's hit album Singularity via a marketing campaign that was critically acclaimed across Australian media. The album debuted at No. 3 on the ARIA Charts. Shortly after, UNFD announced the signing of Gold Record artist Dead Letter Circus, and also announced that The Amity Affliction's "Chasing Ghosts" album had been certified gold in Australia.

In August 2013 the label had major success with Dead Letter Circus' album The Catalyst Fire reaching No. 2 on the ARIA charts. Following from this success, the label announced the return of Bodyjar with a new album to be released 4 October. September 2014 - UNIFIED, has been aggressively expanding into overseas markets in the past 18 months, starting with a distribution deal with ADA for Europe and UK last year. Joining forces with Rise Records for the USA will expand the sales, publicity and marketing reach for the UNFD Australian artists and brand.

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