UK Kindness Movement

UK Kindness Movement is a non-monetary, independent organisation that promotes kindness campaigns, initiatives, and resources. It also serves as a think tank on kindness research.

It was founded in 2005 by Louise Burfitt-Dons as an associate campaign of children’s charity Act Against Bullying to promote their Cool to be Kind campaign and initiate other pro-social projects and initiatives. Since then it has designed and produced media campaigns across a range of sectors emphasising the importance of ethical behaviour in modern life.

The UK Kindness Movement co-founded Kindness Day UK [1]. It was originally celebrated on November 13, the date decreed for World Kindness Day.[2] but the date for the UK National Day of Kindness has been moved to 31st March. Kindness Day has received a great amount of support from celebrities, enterprise, politicians and religious leaders. Supporters include Dame DBE, Chief Executive of Oxfam, The Rt HON Sir John Major KG CH, Russell Brand, Holly Willoughby and Sir Stuart Rose, Chairman of Marks and Spencer, The Rt Hon David Blunkett, Gary Lineker, Sir Alex Ferguson, Vanessa Feltz, Camilla Dallerup, Peter Snow, Jo Brand, Billy Murray, Patsy Kensit, Alan Titchmarsh, Brian Blessed, Jilly Cooper, Noel Edmonds, Charles Kennedy MP, Arlene Phillips, and Ruby Wax

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