Private | |
Industry | Mixed martial arts promotion |
Founded | 2008 |
Founders | Dave O'Donnell, Tony Colasanto |
Headquarters | London, England |
Key people
|
Dave O'Donnell |
Parent | Cage Rage Championships |
Website | http://www.ucmma.tv/ |
Ultimate Challenge MMA (also referred to as UCMMA) is a mixed martial arts promotion based in the United Kingdom. It is shown live on London Live in the UK, Fight Now TV in the USA and on Viewster in several other countries.
The collapse of EliteXC was quickly followed by Cage Rage with its final show Cage Rage 28 in 2008. Later that same year Dave O'Donnell, one of the original owners of Cage Rage, created Ultimate Challenge UK. Their first event 'Bad Breed' covered the spot where Cage Rage 29 was going to take place.
After a while of promoting many successful events, UCUK dropped the 'UK' out of the name and replaced it with 'MMA' becoming 'UCMMA'. UCMMA has been steadily approaching the same popularity that Cage Rage once enjoyed.
They have sponsorships with companies like Cash4Gold, Official Watches, MMA Sports Nutrition, and Coalition fight music.
On August 6, 2011, UCMMA 22 - Warrior Creed was shown on PPV channel Primetime.
UCMMA can now be watched on Fight Now TV in the United States in a landmark deal for the promotion. The contract with the network is set for 1 year as of February 2012.
All of UCMMA events from UCMMA 26 - The Real Deal can be purchased from high street retail stores such as Tesco, HMV, and Argos. It can also be purchased at online stores like Zavvi.com, Amazon.com, Lovefilm and The Hut Group.
On May 28, 2012, UCMMA was featured on BBC One programme How To Beat Pain, which was presented by Greg Whyte and Jack Krindler.