Type Directors Club
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| Abbreviation | TDC |
|---|---|
| Founded | 1946 |
| Type | Professional association |
| Location |
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Area served
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Global |
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Key people
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President: Doug Clouse, Vice President: Paul Carlos, Chairman: Matteo Bologna, Executive Director: Carol Wahler |
| Website | tdc |
The Type Directors Club (also known as the TDC) is an international organization for those devoted to excellence in typography in all its forms. Created in 1946, the organization’s mission is to raise the standards of typography and related fields within the graphic arts. The TDC supports research and education, and disseminates information relating to typography. The TDC supports the industry through a number of programs, including the annual typographic design competition, educational seminars and events, publications, and co-operation with other like-minded organizations. The club supports itself through memberships of type designers, typographers, graphic designers, other industry professionals, and students.
TDC produces a design annual that features award-winning typography. The most recent, Typography 35, is designed by Collins.
Founded in 1946 by some of the industry’s leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. With this solid historical background, the TDC today represents and rewards the best of today’s type design and type use. Founding member Milton Zudek described the club’s goals at their first exhibit opening in 1947: “We simply want to make more and more advertising people aware of the importance of the agency typographer. We want them to realize that the selection of type for an advertisement demands a sixth sense that goes beyond the basic knowledge of typefaces—that it demands, in effect, the same kind of artistic sense that people have learned to associate with Art Directors, but are still learning to associate with Type Directors.” Speaking that same night, Paul Lang, a member of the Art Directors Club remarked, “When I began, artists were called layout men, renderers or finishers. When we insisted upon being called art directors, the advertising execs would say, ‘Call yourselves anything you like, but give us what we want.’ By the same token, if type directors keep calling themselves just that, they will, in time, be recognized for what they actually do contribute.”
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