Tyco Toys
 Tyco Industries logo |
|
| Industry |
Consumer electronics Video games |
|---|---|
| Fate | Merged with Mattel |
| Founded | 1926 |
| Defunct | 1998 |
| Headquarters | Woodbury Heights, New Jersey, US |
Tyco Toys was an American toy manufacturer. Since 1997, it has been a division of Mattel, Inc.
Mantua Metal Products was a Woodbury Heights, New Jersey, metalworks business founded in 1926 by John Tyler and family. In the 1930s Mantua began to manufacture HO scale model trains of die-cast metal, and became a leading hobbyist brand.
From 1942 to 1945, production of model railroad products was suspended as the company participated in manufacturing of precision measuring and mapping equipment for the U.S. Army and Navy in World War II. The company received the Army-Navy ‘E’ Award for Excellence in Production in 1945. After the war, they converted the plant back to production of model railroading equipment.
Launching in 1957, Mantua pioneered "ready-to-run" HO-scale model railroad kits under the TYCO (for Tyler Company) brand. Many TYCO and Mantua die-cast products, such as steam engines, are collector's items today.
In the 1960s, TYCO changed its focus from train kits to ready-to-run trains sold in hobby shops and also added HO-scale electric racing, or "slot car" sets. The slot car range started in 1963. By the 1970s, TYCO shifted sales and marketing to a consumer-oriented, mass marketing focus. Eventually the name changed to TYCO Industries, under which name the company was sold in 1970 to Consolidated Foods during an era of corporate conglomerates. As a division of what became the Sara Lee Corporation, Tyco continued to grow. By the mid 1980s, Tyco dominated the market in electric racing, also producing "slot trucks" known as US-1 Trucks, as well as the radio controlled vehicles.
In the late 1980s and early 90s, Tyco expanded and diversified by acquiring several popular toy companies. In 1989, the company purchased the View-Master/Ideal Group, which brought to the company the View-Master, Magna Doodle and the Ideal Nursery line of dolls. In 1992, Tyco purchased the Illco Toy Company, bringing Illco's extensive line of toys based on the children's show Sesame Street to Tyco. It purchased Matchbox, a maker of model cars, in 1993.
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