Twitch Interactive
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Type of site
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Live streaming, streaming video |
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| Owner | Amazon.com |
| Website | www |
| Alexa rank |
 41 (August 2017[update]) |
| Commercial | Yes |
| Registration | Optional |
| Launched | June 6, 2011 |
| Current status | Active |
| Subsidiary | |
| Founded | June 2011 |
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Number of employees
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500+ (June 2016) |
| Parent | Amazon.com, Inc. |
| Subsidiaries | Curse, Inc. |
| Website | www |
Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com. Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on video game live streaming, including broadcasts of eSports competitions, in addition to creative content, "real life" streams, and more recently, music broadcasts. Content on the site can either be viewed live or via video on demand.
The popularity of Twitch would eclipse that of its general-interest counterpart; in October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for $970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch later acquired Curse, an operator of online video gaming communities, and introduced means to purchase games through links on streams, along with a program allowing streamers to receive commissions on the sales of games that they play.
In 2015, Twitch announced it had more than 1.5 million broadcasters and 100 million visitors per month.
When Justin.tv was launched in 2007 by Justin Kan and Emmett Shear, the site was divided into several content categories. The gaming category grew especially fast, and became the most popular content on the site. In June 2011, the company decided to spin off the gaming content as Twitch.TV, inspired by the term twitch gameplay. It launched officially in public beta on June 6, 2011. Since then, Twitch has attracted more than 35 million unique visitors a month. Twitch had about 80 employees in June 2013, which increased to 100 by December 2013. The company was headquartered in San Francisco's Financial District.
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