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Twee Pop


Twee pop is a subgenre of indie pop that maintained a reasonable amount of success and notoriety distinctive from the overall indie pop current.

The definition of twee is something "excessively or affectedly quaint, pretty, or sentimental," supposedly born from a childish mispronunciation of the word sweet. While the terms "twee" or "twee pop" are considered pejorative in the UK, a retrospective fascination with the genre in the US saw Americans eagerly defining themselves as twee. According to The A.V. Club's Paula Mejia:

The difference between “twee” and “indie pop” is slight but polarizing. Both styles of music transcended genre, became a tape-trading lifestyle, and have similar influences, drawing from the Ramones’ minimalist three-chord structures as much as The Jesus And Mary Chain’s salty pop harmonies. Everyone varies slightly on origins ... Twee itself began as a vast collection of sounds, gathering the threads where luminaries left off, and carving out divergent avenues in their wake.

The author Marc Spitz suggests that the roots of Twee stem from the post-war 1950s music. While the culture categorized itself under the moniker of "indie" (short for independent), many major twee powerhouses gained mainstream critical acclaim for their contributions to the twee movement.

Cuddlecore is a movement that emerged as a consequence of twee pop that was briefly prominent in the mid-1990s. This label described a style marked by harmony vocals and pop melodies atop a punk-style musical backing. Cuddlecore bands were usually, although not always, all-female and essentially represented a more pop-oriented variation on the contemporaneous riot grrrl scene.


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