Turnbull & Asser

Turnbull & Asser is a gentleman's bespoke shirtmaker, clothier and tie maker established in 1885. The company has its flagship store on Jermyn Street, St James's, two more stores in London, and two in New York City.

The firm has dressed figures such as Prince Charles, Sir Winston Churchill, Ronald Reagan, George H. W. Bush, John Kerry, Charlie Chaplin, and Picasso. Although extremely traditional outfitters, the company is known for its particularly vivid colours in shirts, knitwear, socks, and ties, all of which are made in England.

Turnbull & Asser was founded in 1885 by Reginald Turnbull, a hosier, and Ernest Asser, a salesman. Together, they opened a hosiery under the name "John Arthur Turnbull" in St. James's in the West End of London. As the neighborhood was the site of numerous gentlemen's clubs and high-end haberdashers, Turnbull's business flourished. The name was changed to "Turnbull & Asser" in 1895.

In 1903, after continued success, Turnbull & Asser moved to its present location at the corner of Jermyn Street and Bury Street. In 1915, during World War I, Turnbull & Asser developed a raincoat which doubled as a sleeping bag for the British Military. It is known as the Oilsilk Combination Coverall & Ground Sheet. During the 1920s, as dress became less formal, men's dress shirts became more noticeable articles of clothing. Turnbull & Asser responded by focusing its business more on shirtmaking, for which it is most known today.