TubeMogul
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| Traded as | NASDAQ: TUBE |
|---|---|
| Industry | Marketing and Advertising, Advertising Software |
| Founded | March 2007 |
| Founders | John Hughes and Brett Wilson |
| Headquarters | Emeryville, CA, US |
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Area served
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70+ Countries |
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Number of employees
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~750 |
| Website | www |
TubeMogul is an enterprise software company for brand advertising.
TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu (China), Chicago, Detroit, Kiev, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo.
In November of 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul.
TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California's Haas School of Business. In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007. Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites.
In 2010, TubeMogul launched Playtime, an online video ad network, to help advertisers deliver ads to their target audience. Playtime differentiated itself from other online ad networks with its self-service features as well as the level of transparency it provided. In 2011, TubeMogul combined the Playtime ad network with the video syndication platform to become a demand-side platform (DSP) for brand advertisers. TubeMogul’s DSP aggregates multiple inventory sources, including advertising exchanges, supply-side platforms, advertising networks as well as direct relationships with premium publishers, local and national broadcasters, cable networks and multichannel video programming distributors.
In 2012, TubeMogul introduced its BrandSafe technology, which ensured that advertisements did not appear alongside objectionable content or run in ineffectively-small video players. In 2013, TubeMogul launched BrandPoint, which allows marketers to execute digital video buys on a gross rating point (GRP) basis, traditionally used by TV advertisers to measure a campaign’s effectiveness.
TubeMogul became a publicly traded company on July 18, 2014, and is listed with the NASDAQ Global Select Market using the ticker symbol "TUBE" (See § IPO).
In December 2014, TubeMogul released PTV, a Programmatic TV software solution that allows advertisers to plan and execute data-driven local, national, addressable and VOD television media buys.
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