True Visions
"Visions Ahead"
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Formerly called
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United Broadcasting Corporation (UBC) UBC-True |
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| Public: (:) | |
| Industry | Pay television |
| Founded | 1 July 1998 |
| Headquarters |
118/1 Tipco Building, Rama XI Road, Sam Sen Nai, Payathai, Bangkok 10400, Thailand |
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Area served
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Southeast Asia |
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Key people
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Soopakij Chearavanont (Chairman) Supachai Chearavanont (CEO) |
| Products | Digital satellite and cable TV |
| Parent | True Corporation |
| Website | truevisionstv |
| Subsidiary | |
| Industry | Pay television |
| Founded | 17 April 1989 |
| Founder | Thaksin Shinawatra |
| Defunct | 1 July 1998 |
| Headquarters | Bangkok, Thailand |
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Area served
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Thailand |
| Products | Satellite television |
| Website | www |
| Public company | |
| Founded | 2 October 1992 |
| Defunct | 1 July 1998 |
| Website | www |
TrueVisions is a cable and satellite television operator in Thailand. TrueVisions is owned by the True Corporation (prior to February 2007, it was formerly known as the United Broadcasting Corporation (UBC) or UBC-True).
The International Broadcasting Corporation (IBC) was the first national cable TV provider established in 1989 by Thaksin Shinawatra. After having been granted a 20-years concession to provide subscription television service by MCOT, IBC began broadcasting its programmes via super high frequency microwaves using MMDS. Its first DTH service began in 1995 after their request for coverage-area expansion was approved. In 1997, South African-Dutch company MIH Limited bought 16% stake in IBC. IBC’s content mostly came from channels from other countries, such as HBO, CNN and ESPN.
UTV began providing its CATV service in Bangkok Metropolitan Areas in September of 1995. The service was offered on its high quality hybrid fiber coaxial network, which began deploying in 1994. The cable technology allowed a number of channels to be offered with high quality sound and pictures. It also allowed for added services, such as pay-per-view. By 1997, hybrid fiber coaxial cable network passed an estimated 800,000 homes.
In 1997, UTV sold the cable infrastructure component of its business to its sister company Asia Multimedia Company Limited. This allowed UTV to focus on content and subscriber management service delivery.
Due to an economic crisis since 1997, IBC signed a merger with UTV in February 1998, to form United Broadcasting Corporation (UBC) in order to survive the crisis by decreasing the operation costs. UBC has separated into two companies 'UBC plc.' - which was operating pay-television service via the satellite transmission via IBC's concession, and 'UBC Cable Co., Ltd.' - which was operating pay-television service via the cable via UTV's cable concession.
In November 2005, True Corporation (True) announced it would take over UBC plc. It will buy 30.59% stake from MIH Holdings and launch a tender offer for the 221 million shares outstanding at 26.5 baht per share and will delisted UBC from the (SET).
In April 2006, UBC had rebranded to UBC-True following the takeover completion. UBC was delisted from SET on April 11, 2006.
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