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True (cigarette)


True is a brand of cigarettes marketed by R.J. Reynolds Tobacco Company.

True cigarettes, like Parliament cigarettes, have a recessed filter. However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed as any other cigarette can. The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s. It was acquired by Reynolds American in 2015 when it purchased Lorillard Tobacco Company.


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