Troxy

Troxy is a Grade II-listed Art Deco venue which has been converted for modern use and hosts music concerts, immersive cinema events, award ceremonies, conferences, product launches, indoor sport, film screenings, parties and weddings at 490 Commercial Road in Stepney, in the East End borough of Tower Hamlets, London, England.

It is considered a vital part of East London’s history and was made a Grade II listed building in 1990. For much of the 20th Century it was one of the capital’s most glamorous cinemas. With a capacity of 3,100 and modern facilities complementing its historic interior it is a unique London venue.

Opened in 1933 on the site of an old brewery, Troxy cost £250,000 to build and when it first showed films had a capacity of 3,520, making it the largest cinema in England. Going to see a film at Troxy was an incredible experience. Inside the building the cinema had luxurious seating, a revolving stage, mirror-lined restaurants and customers were served by staff wearing evening dress. To add to the sense of luxury, Troxy staff even sprayed perfume during film showings. The cinema showed all the latest big releases and had a very special feature and a floodlit organ which rose from the orchestra pit during the interval, playing popular tunes.

Troxy was designed by George Coles, the architect of many art deco cinemas in London. The first film shown at the cinema was King Kong, which is now celebrated by graffiti on the side of the building. Big names from the film and music industry were regular sights at Troxy, with stars such as The Andrews Sisters, Gracie Fields, Petula Clark, Cliff Richard and even Clark Gable visiting it.

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Wikipedia