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Triumph Engineering

Triumph Engineering Co Ltd
Industry Motorcycles
Fate Bankrupt
Successor Triumph Motorcycles Ltd
Founded 1885
Defunct 23 August 1983
Headquarters Meriden, England
Key people

Jack Sangster
Edward Turner Val Page
Products List of Triumph motorcycles

Triumph Engineering Co Ltd was a British motorcycle manufacturing company, based originally in Coventry and then in Solihull at Meriden. A new company, Triumph Motorcycles Ltd based in Hinckley gained the name rights after the end of the company in the 1980s and is now one of the world's major motorcycle manufacturers.

The company was started by Siegfried Bettmann, who had emigrated from Nuremberg, part of the German Empire, to Coventry in England in 1893. In 1884, aged 20, Bettmann had founded his own company, the S. Bettmann & Co. Import Export Agency, in London. Bettmann's original products were bicycles, which the company bought and then sold under its own name. Bettmann also distributed sewing machines imported from Germany.

In 1886, Bettmann sought a more specific name, and the company became known as the Triumph Cycle Company. A year later, the company was registered as the New Triumph Co. Ltd, now with funding from the Dunlop Pneumatic Tyre Company. During that year, another native of Nuremberg, Moritz Schulte, joined the company as a partner.

Schulte encouraged Bettmann to transform Triumph into a manufacturing company, and in 1888 Bettmann purchased a site in Coventry using money lent by his and Schulte's families. The company began producing the first Triumph-branded bicycles in 1889. In 1896 Triumph also opened a bicycle factory in Nuremberg.

In 1898 Triumph decided to extend production at Coventry to include motorcycles, and by 1902 the company had produced its first motorcycle — a bicycle fitted with a Belgian Minerva engine. In 1903, after selling more than 500 motorcycles, Triumph began motorcycle production at the Nuremberg factory. During the first few years the company based its designs on those of other manufacturers, but in 1904 Triumph began building motorcycles based on its own designs, and 1905 saw the first entirely in-house designed motorcycle. By the end of that year, the company had produced more than 250.


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