Trimark Pictures Inc.
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Formerly called
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Vidmark Entertainment |
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| Industry | Film studio |
| Fate | Merged with Lionsgate |
| Predecessor | Vidmark Entertainment |
| Successor | Lions Gate Entertainment |
| Founded | June 23, 1985 |
| Founder | Mark Amin |
| Defunct | March 12, 2000 |
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Key people
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Mark Amin |
| Parent | Vidmark, Inc. (1985–1995) Trimark Holdings Inc. (1995–2001) |
| Divisions | Trimark Interactive |
Trimark Pictures Inc. (also referred to as Trimark) was a production company that specialized in the production and distribution of television and home video motion pictures. The company was formed in 1985 by Mark Amin as Vidmark Entertainment with Vidmark Inc. (later Trimark Holdings Inc.) established as the holding company. As a small studio, Trimark produced and released theatrical, independent, television and home video motion pictures. In 1994 the company formed Trimark Interactive.
Among the company's many releases are Peter Jackson's 1992 film Dead Alive, which they chose to release theatrically due to Jackson's possessing a following. They are well known for releasing films considered to be controversial for the time period, as in the case with the 1999 film Better Than Chocolate, as some newspapers refused to carry advertisements for the film that featured the word "lesbian" as part of a critic blurb.
Vidmark Entertainment first became involved with motion picture production in 1988, when its founders and investors provided financing for the feature Demonwarp. Demonwarp was produced by Richard L. Albert through his advertising company Design Projects, Inc., which was Vidmark's and many other home video and independent film distributors' advertising company.Demonwarp was shot on 35mm film, and starred George Kennedy, but only cost $250,000 to make. Coming from a marketing background, producer Rick Albert convinced Mark Amin that if the film's budget was limited to the minimum baseline sales that Vidmark could make with any film released on videocassette in the United States, then the motion picture would have to be profitable. Since the original investors in Vidmark also invested in and owned the 20/20 Video chain of stores, they could accurately project what the minimum sales would be. The projections proved true, and adding to the robust U.S. home video sales, international sales, cable and free television sales, Demonwarp earned many multiples of its original budget. Mark Amin served as executive producer, and during production of Demonwarp he decided to raise money by a public offering of Vidmark, to form Trimark.
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