Tribe Records (NO)

Tribe Records was a Norwegian record label founded in 1998. The company became one of the biggest contributors to the Norwegian record chart VG-Lista Topp 20 the following years. Tribe fast became a commercial label focusing on dance, trance (music) and pop.

Tribe Records was among the first record-companies in Norway to fully start with the 360-deals when building their artist. The label had management-, booking-, and the standard label-functions.

Originally, four partners founded the company: Christopher Collings, Andreas Papandreu Høyer, Anders Dybvik and Martin O. Muren. In 2001 John Sørensen joined the group.

In 2002 Tribe Records became the biggest domestic hit-label in Norway with a total of 28,9% of the Norwegian hit-share on VG-Lista. Many artists as Dina, Spritneybears, 2PM, L8R and Spin-Up was attached to the label.

In the 3 last years, Tribe Records had a cooperation with the Danish company Capella Music, owned by the founder of Mega Records Edel-Mega Records Kjeld Wennick. At the end of 2003, the label was closed down.

A&R and creative leader.

To some extent A&R, presented as head of promotion.

Head of projects, sales and booking.

Representatives of Tribe Records have stated in numerous interviews that their slogan is "we make ur shit hit".

The label's aggressive marketing methods soon came under debate, when they organised marketing activities in kindergartens to promote the new group "Splash". Following weeks of pressure applied by various newspapers, most notably Avis1, the leader of "Norwegian Teacher's Association" Norsk Lærerlag Laila-Brith Josefsen, and Ombudsman for Children Trond Waage, the label cancelled the plans. The dispute peaked when the Tribe Records bought the entire frontpage of Avis1, advertising Splash as "This years album" signed with "Tribe Kindergarten".

The strategy on having total control of each band and artist signed to the label was not very popular among the music journalists. When Håkon Moslet wrote his reviews on one of the acts; "Spin-Up", his write-up was more of an essay that criticised the label and its methods, rather than an actual review of the act.

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Wikipedia