Tribal DDB Worldwide is a global network of interactive agencies, established in 2000, when the advertising company DDB integrated all its interactive-web properties under the Tribal brand. Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.
Tribal DDB specializes in interactive marketing, namely: websites, digital campaigns, digital communication, microsites, online video, web banners and more. Tribal DDB has areas of specialty that they call "centers of excellence" in the following areas: planning, gaming, mobile, iTV, search engine marketing, search engine optimization, management consulting, eCommerce, SONAR, and Health & Wellness. Tribal DDB also does pro bono work and is affiliated with the Ad Council. Tribal clients have included Pepsi, Lipton, Volkswagen, Neutrogena, Philips, Nokia, McDonald's, Hewlett-Packard and Nike among others.