Developer(s) |
Fog Creek Software Trello Inc. (as of October 2014) |
---|---|
Initial release | September 13, 2011 |
Operating system | Web application |
Type | Productivity software |
Website | trello |
Trello is a web-based project management application originally made by Fog Creek Software in 2011, that was spun out to form the basis of a separate company in 2014 and later sold to Atlassian in January 2017. The company is based in New York City.
It operates a freemium business model, as well as being cross-subsidized by other Fog Creek Software products. A basic service is provided free of charge, although a Business Class paid-for service was launched in 2013.
Trello was released at a TechCrunch event by Fog Creek founder Joel Spolsky.Wired magazine named the application in September 2011 one of "The 7 Coolest Startups You Haven't Heard of Yet".Lifehacker said "it makes project collaboration simple and kind of enjoyable".
In July 2012, the site surpassed 500,000 users, in December 2012 more than 1,000,000, in May 7, 2014, four million on September 18, 2014 Trello over five million users and, as of 14 October 2015, it has 10 million users.
In 2014, it raised $10.3 million in funding from Index Ventures and Spark Capital.
In May 2016, Trello claimed it has more than 1.1 million daily active users and 14 million total signups.
On January 9, 2017, Atlassian announced its intent to acquire Trello for $425 million. The transaction was made with $360M in cash, while the remaining $65M was made with shares and options.
Trello uses the kanban paradigm for managing projects, originally popularized by Toyota in the 1980s for supply chain management. Projects are represented by boards, which contain lists (corresponding to task lists). Lists contain cards (corresponding to tasks). Cards are supposed to progress from one list to the next (via drag-and-drop), for instance mirroring the flow of a feature from idea to implementation. Users can be assigned to cards. Users and boards can be grouped into organizations.