Treats Magazine

Treats!

March 2012 issue 3 cover, featuring Emily Ratajkowski
Editor-In-Chief/Publisher	Steve Shaw
Categories	Fine arts
Frequency	Quarterly
Publisher	Steve Shaw
Year founded	2011
Company	Treats! Media
Country	United States
Language	English
Website	Official website

treats! (often referred to as Treats, Treats!, Treats Magazine or Treats! Magazine) is a limited-edition erotica and fine arts magazine that is primarily available by subscription. The magazine, which debuted in 2011, is described as a quarterly although it was initially only published twice per year.

treats! describes itself as "a limited edition, fine art print & digital publication available only by subscription & sold at select news-stands, book stores & boutiques worldwide." The literary content of the magazine has been described as "left-of-center" by Daily Beast. The magazine, which is based in Los Angeles, is described by USA Today, The Huffington Post, and The New York Times as an artistic erotica magazine. Adam Tschorn of the Los Angeles Times noted that his "copilot" felt that the magazine's nude photography was "virtually indistinguishable" from Playboy's despite the "fine arts quarterly" billing.

Steve Shaw, the magazine's publisher, has a background in celebrity glamour photography for Maxim, FHM, Playboy, and British Esquire. He states that he had become irritated with shooting restrictions such as "three quarters of one side of a boob... You can only show one inch down from the bum crack..." and with uncooperative subjects. Thus, he says, he created his own magazine with what Daily Beast described as "female full-frontal nudity, luxe-y aesthetic, and [an] underpinning of fashion-world credibility" that has gotten "influential tastemakers and industry icons" to take notice. According to Shaw, treats! was founded to present content that was too risqué for magazines such as Vogue, Elle and InStyle. Shaw's nickname for photos that could not be used because they pushed the borders too far was "treats", and he decided to use the nickname as the title for the magazine. The magazine presents images that have not been airbrushed or photographically retouched.