Traymore Hotel

Traymore Hotel
Formerly listed on the U.S. National Register of Historic Places
The Traymore Hotel, c. 1930. The Madison Hotel, which remains standing, is visible to the left.
Location	Illinois Ave. and Boardwalk, Atlantic City, New Jersey
Built	1906
Architect	Price, William L.
Architectural style	Art Deco
Demolished	1972
NRHP Reference #	71001049
Significant dates
Added to NRHP	December 13, 1971
Removed from NRHP	January 1, 1972

The Traymore Hotel was a resort in Atlantic City, New Jersey. Begun as a small boarding house in 1879, the hotel expanded and became one of the city's premier resorts. As Atlantic City began to decline in its popularity as a resort town, during the 1950s and 1960s, the Traymore diminished in popularity. By the early 1970s the hotel was abandoned and severely run down. It was imploded and demolished between April and May 1972, a full four years before the New Jersey State legislature passed the referendum that legalized gambling in Atlantic City.

Like most of the pre-casino Atlantic City resorts, the Traymore went through several incarnations. It started off as a modest ten-room wooden cottage boarding house located at Illinois Avenue and the Boardwalk. The name "Traymore" came from the hotel's steadiest customer, "Uncle Al Harvey", a rich Marylander who had named his estate "Traymore" after his home town in Ireland.

The first hotel was rather flimsy, as it was destroyed by a severe winter storm on January 10, 1884. It was quickly rebuilt and enlarged. When rebuilt, the owners made the hotel stronger and more modern, adding indoor plumbing and bathrooms. They also added a spacious lawn between the hotel and the Boardwalk that proved to be valuable when a September 1889 storm struck the city. The lawn protected the hotel from any serious damage. The hotel's modern appointments led to it becoming very popular. It stayed open year round, and by 1898 it grew into the city's largest hotel with over 450 rooms. By 1906 the Traymore's owner, Daniel White, hired the firm of Price and McLanahan to construct a new tower which brought the hotel right up to the boardwalk.

By 1914, the Traymore, which had been the city's most popular hotel, now had stiff competition from the Marlborough-Blenheim Hotel, located across from the Traymore on Ohio Avenue and the Boardwalk. Owner Josiah White III, Daniel White's half brother, had contracted the services of Price and McLanahan to build an extension to his Marlborough House which had opened in 1902. The result was the modern Blenheim hotel which was one of the first hotels constructed using reinforced concrete.

Built during the autumn and winter of 1914–15, White contracted with Price and McLanahan to replace the existing wooden-frame Traymore with a massive concrete structure that would rival the Marlborough-Blenheim. Price's Traymore was built directly behind the 1906 tower, and was designed to take advantage of its ocean views: hotel wings jutted out further from the central tower toward Pacific Avenue, thus affording more guests ocean views. The new Traymore opened in time for the 1915 season, and was a success. Built with tan brick and capped by yellow-tiled domes, the Traymore instantly became the city's architectural showpiece when it opened in June 1915. The hotel was such a success that White commissioned a 25-story additional tower to be built, but was unable to secure funding for the project due to World War I.