Transport medium
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| Category | Sans-serif |
|---|---|
| Classification | Grotesque Mixed Signage |
| Designer(s) |
Jock Kinneir Margaret Calvert |
| Date created | 1963 |
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| Sample | |
Transport is a sans serif typeface first designed for road signs in the United Kingdom. It was created between 1957 and 1963 by Jock Kinneir and Margaret Calvert as part of their work as designers for the Department of Transport's Anderson and Worboys committees.
Before its introduction, British road signs used the capitals-only Llewellyn-Smith alphabet that was introduced following the Maybury Report of 1933 and revised in 1955–57. Older signs, known as fingerposts, tended to use a variety of sans serif alphabets as supplied by their manufacturers. For the kinds of roads on which either of these alphabets was likely to be seen, legibility was not a pressing issue, but the planning and building of Britain's first motorway in the 1950s was a catalyst for change.
The Ministry of Transport appointed an Advisory Committee on Traffic Signs for Motorways under the chairmanship of Sir Colin Anderson in 1957 and Jock Kinneir and his assistant Margaret Calvert were appointed as graphic designers to it. All aspects of signing were investigated and tested, initially on the Preston bypass (1958, now part of the M6 motorway), before their introduction on the (London–Yorkshire) M1 motorway a year later. The committee looked at examples from other European countries as well as the USA but Kinneir and Calvert found them somewhat harsh and unsatisfactory. Instead, they developed a more rounded typeface with distinctive tails to 'a', 't', and 'l', and bar-less fractions, all of which helped legibility.
The department, seeing the successful early results of this work then appointed another committee, under the chairmanship of Sir Walter Worboys and again using Kinneir and Calvert as designers, to look at Traffic Signs for All-Purpose Roads. Work for this also resulted in the introduction of the pictogram signs based on those recommended by the 1949 United Nations World Conference on Road and Motor Transport.
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