Trademark of Quality

Trade Mark Of Quality (abbreviated TMOQ or TMQ) was a bootleg record label based in Los Angeles, California, during the late 1960s and early 1970s. The label was responsible for many underground records of Bob Dylan, Pink Floyd, Led Zeppelin, Jefferson Airplane, Devo, Grateful Dead, The Beatles, Frank Zappa, The Rolling Stones, The Who and many other popular rock artists of the era. The major record labels were shocked and dismayed that any anonymous person could obtain or make a bootleg recording of their artists and press records and release them for sale.

Trade Mark of Quality was established in 1970 by "Dub" Taylor and Ken Douglas. They were quality-conscious perfectionists who pressed all their albums on coloured, virgin vinyl, and perhaps the first bootleggers to start producing printed picture covers, and later colour picture covers, rather than paper inserts. Taylor and Douglas had released several albums under different names before settling on "Trade Mark Of Quality" in 1969, the first being Great White Wonder by Bob Dylan. According to Douglas, Taylor recorded several of TMOQ's releases himself, including the Rolling Stones' Live'r Than You'll Ever Be and Led Zeppelin's Live On Blueberry Hill. TMOQ frequently released its albums with cover art by William Stout.

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