Town Center at Aurora
| Location | Aurora, Colorado, USA |
|---|---|
| Coordinates | 39°42′29″N 104°49′25″W / 39.70806°N 104.82352°WCoordinates: 39°42′29″N 104°49′25″W / 39.70806°N 104.82352°W |
| Address | 14200 E. Alameda Ave. |
| Opening date | 1975 |
| Management | WP Glimcher |
| Owner | WP Glimcher |
| No. of stores and services | 125 |
| No. of anchor tenants | 4 |
| Total retail floor area | 1,081,000 sq ft (100,400 m2) |
| No. of floors | 2 |
| Website | [1] |
The Town Center at Aurora (formerly known as Aurora Mall) is an enclosed, two-level regional shopping center located in Aurora, Colorado, and covers a leasable area over 1 million square feet. It lies at the center of the commercial and retail district in the area, adjacent to Aurora City Square, Aurora City Place, and Aurora Park Shopping Center, a strip mall. The commercial district itself is located in central Aurora, and the mall's primary trade area includes a mostly suburban, middle-income demographic.
Anchor stores and major tenants at the mall are Dillard's, Macy's, JCPenney, Sears and Century Theatres.
Aurora Mall was developed in 1974, and was fully opened a year later in 1975. The mall is set in a typical sprawling, suburban environment, and the demographics mostly reflect that trend.
In 2003, the mall announced a major two-part renovation with a cost of approximately $100 million. The first part consisted of a remodeling of the Foley's department store, to a Dillard's that replaced the former anchor. Dillard's at Southglenn Mall closed, to move to Aurora Mall. The second part involved the rest of the mall, including the construction of a new food court, re-pavement, and other site upgrades. The renovation project was completed in 2005, and the mall reopened under its new name as Town Center at Aurora.
During the renovation project, a controversy arose regarding one of mall management's new focus on attracting a white-only clientele. A top leasing agent was recorded in a conversation with a tenant, who served food that apparently catered to an ethnic minority. The conversation seemed to provide the mall's new direction after renovations were complete: to discourage people of an ethnic minority from shopping there. City officials quickly condemned the "racist" views, and demanded an apology from Simon's management; no apology has yet been given.
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