Tooned

Tooned
The Season 2 title card
Starring	Alexander Armstrong Jenson Button Kevin Magnussen (2014) Sergio Pérez (2013) Lewis Hamilton (2012) Fernando Alonso (2016) Stoffel Vandoorne (2016) Murray Walker (2016)
Country of origin	United Kingdom
Original language(s)	English
No. of episodes	20
Production
Running time	3–4 minutes
Release
Original network	Sky Sports F1
Original release	8 July 2012 (2012-07-08)

Tooned is an animated cartoon by McLaren starring Jenson Button, Fernando Alonso and comedian Alexander Armstrong; and formerly, Lewis Hamilton, Kevin Magnussen and Sergio Pérez. It was aired on Sky Sports F1 before the start of each Formula One race. The first season, which starred former McLaren driver Lewis Hamilton aired from the 2012 British Grand Prix onwards. The second season aired from the 2013 British Grand Prix onwards. All episodes can be watched on McLaren's YouTube channel and the Sky Sports F1 website any time after the premiere. The episodes are a little more than 3 minutes long. On 16 May 2014 it was announced on McLaren's YouTube channel that a season 3 was in progress. It was announced when Jenson Button was shown a picture of his 2014 team mate Kevin Magnussen's character on Tooned and also added that 'the production of Season 3 was going well'. It was announced by McLaren on 19 October 2016 that Tooned would be making a return, featuring Fernando Alonso and Stoffel Vandoorne (and possibly Button).

Tooned was developed from the extensive media research carried out by John Allert, the McLaren Group brand director which was analysed by Ron Dennis. The show is written, directed and animated by Chris Waitt and Henry Trotter and visual effects house Framestore.