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Too Much (Spice Girls song)

"Too Much"
Too Much (Spice Girls song) coverart.jpg
Single by Spice Girls
from the album Spiceworld
B-side
  • "Outer Space Girls"
  • "Walk of Life"
Released 15 December 1997 (1997-12-15)
27 January 1998 (1998-01-27)(U.S.)
Format
Recorded Summer 1997
Genre
Length 4:31
Label Virgin
Writer(s)
  • Spice Girls
  • Andy Watkins
  • Paul Wilson
Producer(s) Absolute
Spice Girls singles chronology
"Spice Up Your Life"
(1997)
"Too Much"
(1997)
"Stop"
(1998)
Music video
"Too Much" on YouTube

"Too Much" is a song by the British pop group Spice Girls. Written by the group members with Paul Wilson and Andy Watkins—the songwriters and production duo known as Absolute—at the same time as the group was filming scenes for their movie Spice World, it was produced by Wilson and Watkins for the group's second album Spiceworld, released in November 1997.

"Too Much" is a pop ballad with influences of R&B. It features instrumentation from a guitar, brass and string instruments, and is structured using doo-wop records as a template. The music video, directed by Howard Greenhalgh, features each Spice Girl in their own individual scene playing different characters, inspired by their own movie fantasies. The song received mixed reviews from music critics, with many of them criticising the R&B-infused production.

Released as the album's second single in December 1997, it topped the UK Singles Chart for two weeks, becoming the group's second consecutive Christmas number-one single, and their sixth consecutive chart-topper, which made them the first act to have its first six singles reach number one in the United Kingdom. It was moderately successful internationally, peaking inside the top twenty on the majority of the charts that it entered. Although in the United States "Too Much" did better than its predecessor, "Spice Up Your Life"; peaking nine places higher on the Billboard Hot 100 and becoming their fourth and final top ten single on the chart; it failed to match the success of the group's previous singles from the Spice album.

In June 1997, the group began filming scenes for their movie Spice World. At the same time, Virgin Records started the first marketing meetings for the Spiceworld album's promotional campaign, set to be released in November. No songs had been written for the album at this point, so the group had to do all the song-writing and recording at the same time as they were filming the movie. Between takes, and at the end of each filming day, the group usually went straight into a mobile recording studio set up in a Winnebago, which followed them between film sets. The schedule was physically arduous with logistical difficulties, as Melanie Brown commented in her autobiography: "doing the two full-time jobs at the same time took its toll and within a couple on weeks, exhaustion set in."


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