TomorrowWorld | |
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Genre | EDM |
Dates | Final weekend of September |
Location(s) | Chattahoochee Hills, Georgia New Location 2017/2018 |
Years active | 2013- |
Website | |
Official site |
TomorrowWorld is an electronic music festival, held in Chattahoochee Hills, Georgia. TomorrowWorld, owned by LiveStyle, Inc. (formerly known as SFX Entertainment, Inc.), organized and produced by renowned EDM promoter ID&T, a wholly owned subsidiary of LiveStyle. The festival, started in 2013, resides in the town of Chattahoochee Hills, Georgia, 25 miles southwest of Atlanta. In its inaugural year, TomorrowWorld received a nomination for Best Music Event at the International Dance Music Awards. The last TomorrowWorld festival held in the famous Chattahoochee Hills was in September 2015. The famous festival would not being returning in 2016 due to the bankruptcy of SFX and the backlash TomorrowWorld received from 2015's mishaps.
In March 2013, ID&T and SFX Entertainment announced that it would start holding an American spin-off of Tomorrowland, known as TomorrowWorld. The festival is held at Chattahoochee Hills, near Atlanta, Georgia. The site was specifically chosen due to its resemblance to Boom, Belgium, where Tomorrowland is traditionally held. To symbolize TomorrowWorld as the "next chapter" of the Tomorrowland festival franchise, the inaugural edition would re-use the "Book of Wisdom" main stage design that was used for the previous Tomorrowland in 2012.
Given TomorrowWorld was the first EDM event following two deaths at New York’s Electric Zoo Festival, ticket sales were slower than expected overall. Adding the unconventional location and a higher age restriction of 21, industry insiders feared a potential flop. Nevertheless, TomorrowWorld had a successful inaugural edition without incidents. During the final week of September of that year, over 140,000 people gathered at Chattahoochee Hills, near Atlanta, Georgia to listen to the likes of Armin van Buuren, Tiësto, Hardwell and more than 300 other EDM artists performing on eight different stages. Nearly 30,000 individuals stayed on site at the TomorrowWorld campground, known as Dreamville.
The second edition of TomorrowWorld happened on September 2014, and brought a larger crowd with 150,000 attendants. An innovation was employing only cashless transactions, done by the same radio-frequency identification wristbands that served as entry tickets.