Tom Eckersley

Tom Eckersley (30 September 1914 – 4 August 1997) was an English poster artist and teacher of design.

Tom Eckersley was born on 30 September 1914 in Lancashire. His artistic training began in 1930 when he enrolled at Salford Art School, where his abilities were soon recognised and he was awarded the Heywood Medal for Best Student. One of his instructors was Martin Tyas. In 1934 Eckersley moved to London with the express purpose of becoming a freelance poster designer. He was accompanied by Eric Lombers (1914–1978), a fellow student and future collaborator on commissioned poster designs. He later cited poster artists A.M. Cassandre and Edward McKnight Kauffer as major influences.

Eckersley-Lombers posters were both aesthetic and functional, thereby perfectly fulfilling advertisers' criteria. Eckersley-Lombers always supplied full size artwork with hand drawn lettering for their poster designs. Eckersley was involved not only in graphic design but in its teaching: he and Lombers worked as visiting lectures in poster design at Westminster School of Art. The partnership benefited from the cultural recognition of the poster as a design piece in the 1930s and from the fact that mass media was yet to explode, meaning that the poster was the only means of shouting a message to a mass audience. However, this was in turn restricted by tariffs that one had to pay to put up posters in authorised spaces. Posters thus needed to be memorable even to someone strolling past and therefore maybe only glimpsing it once.

Eckersley developed a style that emphasised geometric forms, flat graphic designs emphasising shape rather than depth of perspective, and a strong use of contrast by several means, including varying the size of elements, or using stark lines and shadowing with gradients. Eckersley's style was similar in its approach to Modernist graphic designers in France and Germany during the same period. His bold, simple style was well-suited for the workplace safety posters he produced for the Royal Society for the Prevention of Accidents throughout his career.

The start of World War II in 1939 effectively marked the end of Eckersley's partnership with Lombers, as they joined different military services and there was a decline in demand for commercial advertising. This led Eckersley to create posters for the Royal Society for the Prevention of Accidents (RoSPA), aimed at workers in factories and industrial settings that often supported the military in someway. These posters are striking in their bluntness; with little text it is the illustration that catches the eye. Most use block colours and cut out shapes to form the designs. Having originally joined the Royal Air Force and being charged with cartographic work, Eckersley was transferred to the Publicity Section of the Air Ministry, this allowed him to work from home and take commercial commissions again, for example from the General Post Office. In 1948 his contribution was recognised with the granting of an Order of the British Empire (OBE) for services to poster design. During the war the realisation of the posters ability to communicate complex messages was recognised, as propaganda messages were successfully conveyed by posters and mass media was developed.

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