Todd Pedersen
| Todd Pedersen | |
|---|---|
| Born |
Todd Richard Pedersen November 23, 1968 Seattle, WA, US |
| Residence | Provo, Utah, US |
| Alma mater | Brigham Young University |
| Occupation | CEO of Vivint |
| Years active | 1997–present |
| Spouse(s) | Andie Pedersen |
| Children | 5 children |
Todd Richard Pedersen (born November 23, 1968) is an American entrepreneur and the founder of Vivint, Inc., a home automation, security and energy company. Vivint, Inc. was acquired in late 2012 by the Blackstone Group.
Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School. After finishing a 2-year mission for his church, he returned and settled in Provo, Utah. He began selling pest-control on a door-to-door basis from a trailer in Arizona in 1992. After a few years, he switched to a different product, burglar alarms, though with the same marketing technique. Soon he contacted high school friend Keith Nellesen to assist in this venture. Together, they founded Vivint in 1997 in Provo, Utah, though under its prior name of APX Alarm Security Solutions, utilizing a successful door-to-door marketing strategy. In 2011 APX Alarm changed its name to Vivint, to reflect its emphasis on living intelligently through home automation. This marketing strategy proved tremendously successful, and the company soon became a major competitor in the industry, as well as expanding its marketing to more traditional venues such as television advertising and telephone sales representatives. Pedersen has been retained as Vivint's CEO following its acquisition by Blackstone Group. Pedersen lives with his wife and five children in the Provo, Utah area. He is a member of The Church of Jesus Christ of Latter-day Saints.
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