Limited Liability Company | |
Industry | Restaurants, bars |
Genre | Casual dining |
Founded | 2005 |
Key people
|
Toby Keith |
Products | Alcoholic beverages, french fries, hamburgers, steak |
Owner | Boomtown Entertainment |
Website |
Oklahoma franchises Other franchises |
Toby Keith's I Love This Bar & Grill is a restaurant chain inspired by the country music singer Toby Keith and founded by Boomtown Entertainment. The bar is named after Keith's hit song "I Love This Bar", originally recorded for his 2003 album Shock'n Y'all.
Toby Keith's Bar & Grill locations operate as full-service restaurants with large bars in the shape of guitars. They primarily serve American cuisine, especially Southern food. The bars regularly have live musical entertainment from local performers without a cover charge. Keith himself has made surprise visits to franchises, where he performs and socializes with fans.
The first Toby Keith's I Love This Bar & Grill restaurants opened in 2005 in Oklahoma, Keith's native state, in Oklahoma City and at the Hard Rock Hotel and Casino in Tulsa. Restaurants in Thackerville, Oklahoma and in Las Vegas, Nevada, soon followed. The Oklahoma locations are operated by the Hal Smith Restaurant Group of Norman, Oklahoma.
In spring 2009, a new Toby Keith's I Love This Bar & Grill was opened in Mesa, Arizona. Later in 2010 new restaurants were opened in St. Louis Park, Minnesota and in Denver, Colorado at Northfield Stapleton.