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Titan (watches)

Titan Company Ltd.
Public
Industry Lifestyle
Founded 1984
Headquarters Bengaluru, India
Area served
Global
Key people
Products Watches, Jewellery, precision engineering, Bags, Perfumes, belts, wallets and Eyewear
Revenue 119 billion (US$1.8 billion) (2015)
8.00 billion (US$120 million) (2015)
Number of employees
7,560 (2015)
Parent Tata Group
TIDCO
Website www.titan.co.in

Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury goods company. It is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).

It commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand SKINN and, later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable Smartwatches under its brands like Sonata and Fastrack soon.

Today, Titan Company is Tata Group’s largest consumer company.

The Titan Watch Project began with the signing of a joint venture of Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June 1984. Titan Watches Ltd. commenced production in the year 1986 and hit the market in March 1987 with its brand ‘Titan’. In 1993, the name of the company was changed with effect from 21 September from Titan Watches, Ltd. to Titan Industries Ltd., in view of the fact that the company's products consisted of not only watches but also jewellery. In 1996, Titan Industries Ltd. entered the jewellery segment with a brand launch ‘Tanishq'. A brief joint venture with the American brand, Timex, between 1992 and 1998, focusing on market mass. Fastrack – the youth watch and accessories brand was launched in 2005. In the year 2011, Titan announced the acquisition of Swiss watch maker Favre Leuba to enter into the European market.

Subsidiary companies include Titan Time Products Limited and Favre Leuba AG (FLAG).

Titan Company is awarded in many national and international forums for various activities and categories.


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