Time to Change (mental health campaign)
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| Founded | 2009 |
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| Type | Charitable organisation |
| Focus | Mental illness |
| Location |
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Area served
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England |
| Slogan | "Let's end mental health discrimination" |
| Mission | To reduce stigma and discrimination |
| Website | www |
Time to Change is a mental health campaign in England, launched in 2009 with the objective of reducing mental health-related stigma and discrimination.
Time to Change (TTC) was formed in 2009 by mental health charities MIND and Rethink Mental Illness, aiming to reduce mental health-related stigma and discrimination. A specific objective was to reduce stigma and discrimination by 5 per cent in the first 12 months. The first four years were funded by grants of £20.5 million from the Big Lottery Fund and Comic Relief.
TTC also asks organisations and individuals to sign a pledge supporting its anti-stigma programme. Organisations signing the pledge include the Bank of England, the Financial Conduct Authority, British Gas, British Telecom, Lloyds Banking Group, Ernst & Young, E.ON, PepsiCo and parts of the National Health Service. A pledge event took place at the Houses of Parliament in October 2013, giving MPs an opportunity to sign up.
In 2011, TTC launched a four-week television advertising campaign to promote its new slogan: "It's time to talk. It's Time to Change."
The campaign has been fronted by a number of celebrities, including political strategist Alastair Campbell, presenter Davina McCall, singer Frankie Sandford and boxer Ricky Hatton. In 2014, the campaign supported the "Laughing for a Change" project run by actress Janice Connolly, which aimed to promote awareness of mental health through a stand-up comedy tour.
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