Time-Life International
 |
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| Private | |
| Founded | 1961 |
| Headquarters | Fairfax, Virginia and New York City |
| Owner |
Time Inc. (1961–1990) Time-Warner (1990–2001) AOL Time Warner (2001–2003) Ripplewood Holdings L.L.C. (2003–2007) ZelnickMedia Corporation (2003–2007) Reader's Digest Association (2007–2013) Mosaic Media Investment Partners (2013–present) |
|
Number of employees
|
60 (as of 2015) |
| Website | timelife |
Direct Holdings Global LLC, through its subsidiaries StarVista Live, Lifestyle Products Group and Time Life, is a creator and direct marketer that is known for selling books, music, video/DVD, and multimedia products. The current focus of the company is music, video and entertainment experiences (such as cruises) as the book division closed in 2003. Its products have been sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales. Current operations are focused in the US and Canada with limited retail distribution overseas.
Time Life was founded in 1961 as the book division of Time Inc. It took its name from Time Inc.'s cornerstone magazines, Time and Life, but remained independent of both. Starting in 1967, Time Life combined its book offerings with music collections (two to five records) and packaged them as a sturdy box set. Throughout the 1970s and 1980s, the selection of books, music and videos grew and was diversified into more genres. When record labels stopped producing vinyl albums in 1990, Time Life switched to CD only. In the mid-1990s, Time Life acquired Heartland Music, with the Heartland Music label now appearing as a brand. This company was subsequently sold off and is no longer attached to Time Life.
At the end of 2003 Time Life was acquired by Ripplewood Holdings L.L.C. and ZelnickMedia Corporation to become part of Direct Holdings Worldwide L.L.C. Direct Holdings Americas Inc. operates as a leader in the sale of music and video products under the Time Life brand. Since 2003, Direct Holdings US Corp is the legal name of Time Life, and is no longer owned by its former parent Time Warner, later Time Inc. in June 9, 2014. In March 2007, Ripplewood led a group that took The Reader's Digest Association private and treated Time Life as a division of RDA. By 2003 onward, a disclaimer on the copyright stated that it is "not affiliated with Time Warner Inc. or Time Inc.", who owns the Time and Life magazines which this company name came from.
In 2013, Reader's Digest Association sold Time Life to Mosaic Media Investment Partners.
The Time Life company was founded by Time, Incorporated in 1961, as a book marketing division. Its name is derived from Time and Life magazines, two of the most popular magazines of the era, both of which were owned by the company. It also was the holding company of television and radio combo stations KLZ-TV-AM-FM in Denver, WFBM-TV-AM-FM in Indianapolis, WOOD-TV-AM in Grand Rapids, Michigan, KERO-TV in Bakersfield, California, and KOGO-TV-AM-FM in San Diego, many of which were sold to McGraw-Hill in 1972; however, Time Life kept WOOD-TV, which became WOTV after the sale of the other stations, and remained owned by the company until 1984. Time Life was based in the Time Life building in Rockefeller Center.
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