Thunderclap (website)
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Type of site
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Crowdspeaking |
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| Headquarters | New York City, New York State, U.S. |
| Founder(s) | |
| Website | thunderclap |
| Alexa rank |
 35,772 (March 2017[update]) |
| Launched | May, 2012 |
Thunderclap is a "crowdspeaking" platform that lets individuals and companies rally people together to spread a message. The site uses an "all-or-nothing" model similar to crowdfunding sites such as Kickstarter, in that if the campaign does not meet its desired number of supporters in the given time frame, the organizer receives none of the donations.
On Thunderclap, backers donate tweets and social media posts rather than money.
Thunderclap is owned by De-De, a New York City-based product development studio, which is backed by Australian advertising executive David Droga. Site founder David Cascino says that the idea for the site came to him when he saw a Occupy Wall Street protestor speaking through a megaphone through a crowd and noticed that the crowd was repeating the message, word-for-word. "I realized there's no way to do this exact thing online. There's no way that people can band together to amplify a message. I saw an opportunity that I had to fill."
Campaigns can range between activism, fundraising, films, creative projects, and product launches. Notable brands that have run Thunderclap campaigns include the White House, Major League Baseball, People (magazine), Levi's, Durex, TOMS, Sony Pictures, the Discovery Channel, Mozilla, BBC, and United Nations.
Freelance journalist Hilary Wardle says:
[Thunderclap] users have to recruit a minimum of 500 supporters to their cause within seven days. These supporters sign up and agree to share a key message on Twitter, Facebook or Tumblr. Then, providing the originator has reached that target, the preset information about the project is then automatically shared with participant's followers at a specific time.
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