Thrillist
 |
|
| Private | |
| Founded | 2004 |
| Founder | Ben Lerer – Adam Rich |
| Headquarters | New York, NY, USA |
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Number of employees
|
More than 300 |
| Website | thrillistmediagroup |
Thrillist Media Group is a digital media company consisting of food, drink, and travel website Thrillist, and fashion site JackThreads. The company's sites collectively reach over 16 million monthly subscriptions. The company was founded in 2004, and is based in New York City.
Former brands operated by the company include Thrillist Rewards, The Crosby Press, and Supercompressor.
Thrillist was founded in 2004 by college friends Ben Lerer and Adam Rich. They graduated from the University of Pennsylvania in 2003 and moved to New York City. Lerer is the CEO and Rich serves as editor-in-chief. Lerer and Rich sent the first Thrillist e-mail newsletter in 2005 to 600 friends. By 2014, the company posted revenue over $100 million. In early 2017, following layoffs of more than 25 employees, the Thrillist editorial, video, and distribution staffs announced plans to unionize with the Writers Guild of American East.
Since its launch in 2005 in New York City, Thrillist has expanded into over 30 additional markets including: Los Angeles (launched in 2006), San Francisco (launched in 2007), Chicago (2007), Las Vegas (2007), Boston (2008), Miami (2008), Atlanta (2008), Philadelphia (2009), Washington, D.C. (2009), Dallas (2009), Seattle (2009), Austin (2009), London (2010), San Diego (2010), Denver (2010), Portland (2010), Minneapolis (2011), Detroit (November 2011). Atlantic City (May 2012), New Orleans (2013), Houston (2014), Nashville (2014), Louisville (2014), Memphis (2015), Milwaukee (2015), Pittsburgh (2015) and Charlotte (2015). Thrillist also publishes a daily “Thrillist Nation” edition.
In May 2010, Thrillist acquired online mens fashion retailer JackThreads.
In February 2012, Lerer announced the creation of the Thrillist Media Group (TMG), which combined the Thrillist, deal site Thrillest Rewards, and JackThreads. In August 2012, the media group led a $13 million fundraising round, from OAK, the Pilot Group, and Lerer Ventures.
In March 2013 TMG discontinued Thrillist Rewards, citing slow growth, and also launched The Crosby Press, a site designed to market JackThreads products by providing content aimed at a target audience of men in their late teens to early twenties. By May 2015, The Crosby Press had been closed by TMG. In October 2013, TMG launched the tech site Supercompressor, which focused on gear and gadgets for a young male audience. Supercompressor has also been discontinued.
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