This Is the Warning
| This Is the Warning | ||||
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| Studio album by Dead Letter Circus | ||||
| Released | 14 May 2010 | |||
| Recorded | December 2009/January 2010 | |||
| Genre | Alternative rock, progressive rock, experimental rock | |||
| Length | 53:32 | |||
| Label | Warner Music Australia | |||
| Producer | Forrester Savell | |||
| Dead Letter Circus chronology | ||||
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| Alternative covers | ||||
Vinyl cover
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| Singles from This Is the Warning | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |   |
| Kill Your Stereo | (78/100) |
| Melodic.net | |
| The Metal Forge |   |
| Planet-Loud | (7/10) |
| Pop Art Magazine | (Mixed) |
| The Vine | (Unfavourable) |
| Your Gigs |  |
This Is the Warning is the debut album by Australian alternative/progressive rock band Dead Letter Circus. It was released on Friday 14 May 2010 and distributed by Warner Music Australia. For those who pre-ordered the album on the band's website, they received the digital album on the day of its release, as well as the hard copy of the album, sent through the mail.
The band also announced a This Is the Warning album launch tour which will play shows in most major capital cities in Australia.
Tasmanian graphic artist Cameron Gray has collaborated with the band and his artwork is featured on the album's cover and booklet. Some of his work has already been revealed on the Project Dead Letter website.
The album tracks "Reaction" and "Next in Line" were released in 2008 as part of a 3-track EP, but were later also included on the album. The first official single from the album was "The Space on the Wall", released on 11 August 2009, followed by "Big", released on 9 April 2010, available as a free download on the band's website. The final single released from the album was "One Step". All three official singles, as well as "Reaction" received a music video.
As a way to get fans to get an insight into the making of the album, Dead Letter Circus created a website, the Project Dead Letter page. The aim of the site was to give fans new material every day, whether it was a snippet of a song, a live performance, pictures, video, and so on. However, to gain access to the site, fans first had to pre-order some form of the album. It started on 1 March 2010, and from thereon it gave fans all of the above, and more. Every now and then the band uploaded a full finished song from the album for fan's enjoyment. "Here We Divide" was first; after having snippets of it uploaded previously, it became available for full .mp3 download on Day #5. (It was not the first song from the album to be released, however, as "The Space on the Wall" had been released as a single prior to the Project Dead Letter site's creation, and was already available on iTunes).
The band continued to upload news of the album every day for the next 2 months, even uploading (in 2 separate parts) a live performance they did at their hometown. The next song to be released was "Big", the second single, on Day #40 - it too had been uploaded in snippets prior to this. Then came the album's title track on Day #61. All of the songs had their lyrics uploaded after release on the site. (Note: the band did not upload the full title track onto the site, as the album version had almost a minutes-worth of instrumentals at the start, whereas the version on the site cut this out. The album version was almost a minute longer).
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Wikipedia