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This Ain't Love

"This Ain't Love"
Jessica Mauboy - This Ain't Love.jpg
Single by Jessica Mauboy
Released 11 September 2015 (2015-09-11)
Format
Recorded London
Genre Drum and bass
Length 3:26
Label Sony
Writer(s)
Producer(s) Carl Ryden
Jessica Mauboy singles chronology
"The Day Before I Met You"
(2015)
"This Ain't Love"
(2015)
"Chains"
(2015)

"This Ain't Love" is a song recorded by Australian singer and songwriter Jessica Mauboy for her upcoming fourth studio album. It was released on 11 September 2015 as the first single from the album. "This Ain't Love" was written by Mauboy, David Sneddon and Carl Ryden, who also handled the production. It is a drum and bass song, which contains elements of soul music. The song marks a new musical direction for Mauboy as it is a departure from her usual pop and R&B style. "This Ain't Love" received mostly positive reviews from music critics, who complimented Mauboy's vocals and the production, and believed that the song had potential to do well on international charts. They also noted that it was reminiscent of artists such as Rudimental, Disclosure and Ella Eyre.

Upon its release, "This Ain't Love" debuted at number 41 on the Australian ARIA Singles Chart; it later peaked at number 5 and became Mauboy's ninth top-ten single. "This Ain't Love" was certified gold by the Australian Recording Industry Association (ARIA) for shipments of 35,000 copies. The accompanying music video was directed by Guy Franklin and features five different versions of Mauboy singing the song in various settings. Mauboy promoted "This Ain't Love" with interviews and performances on radio and television programs, as well as instore appearances. The song was also used in a Seven Network commercial promoting the American drama series Quantico.

In June 2015, Mauboy travelled to London for two months in pursuit of a new sound for her upcoming fourth studio album. During her trip, she held recording sessions with several songwriters and producers, including Carl Ryden and Fiona Bevan. One of the songs she recorded with Ryden was "This Ain't Love". Mauboy announced the single's release during a livestream on her official Facebook page on 10 September 2015. She also unveiled the single's cover art, which features her posing in a colourful dress designed by Romance Was Born. The following day, "This Ain't Love" was released to both radio and online digital music stores as the first single from Mauboy's fourth studio album. The CD format of "This Ain't Love" was released on 25 September and included an instrumental version.


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