The Zoist

The Zoist: A Journal of Cerebral Physiology & Mesmerism, and Their Applications to Human Welfare, was a British journal, devoted to the promotion of the theories and practices (and the collection and dissemination of reports of the applications) of mesmerism and phrenology, and the enterprise of "connecting and harmonizing practical science with little understood laws governing the mental structure of man". The name derived from the Greek word Zoe (ζωή) meaning "life". The Zoist was published quarterly, without a break, for fifteen years: from March 1843 until January 1856.

Edited by John Elliotson, M.D., the founder, and former president of the London Phrenological Society, who had been expelled from the University College Hospital in 1838 for his mesmeric practices, and William Collins Engledue, M.D., a former President of the British Phrenological Association, who was ostracized by both his medical colleagues for his dedication to mesmerism and phrenology, and by the majority of phrenologists for his rejection of their "socio-religious", spiritual position, in favour of a scientific, materialist, brain-centred position that, in effect, reduced mental operations to physical forces.

The Zoist's first edition was published in January 1843.

Aside from the already established journal, The Phrenological Journal and Miscellany, which ran from 1823 to 1847, and the The Phrenological Almanac, which ran from 1842 to 1845, published by the Glasgow Phrenological Society, there was Spencer T. Hall's The Phreno-Magnet and Mirror of Nature: A Record of Facts, Experiments, and Discoveries in Phrenology, Magnetism, &c., which lasted for eleven monthly issues (from February 1843 to December 1843), the short-lived Mesmerist: A Journal of Vital Magnetism, which only lasted for twenty weekly issues (from 13 May 1843 to 23 September 1843), The Annals of Mesmerism and Mesmero-Phrenology, which lasted for three monthly issues (from July 1843 to September 1843), The People's Phrenological Journal and Compendium of Mental and Moral Science, published weekly, by the Exeter and London Phrenological Societies, for two years (1843 to 1844). Then, to add to the mix, James Braid's definitive work on hypnotism, Neurypnology or The Rationale of Nervous Sleep, Considered in Relation with Animal Magnetism, Illustrated by Numerous Cases of its Successful Application in the Relief and Cure of Disease was released in July 1843.

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