The World of Strawberry Shortcake
Title card
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| Genre | Animated special |
|---|---|
| Written by | Romeo Muller |
| Directed by | Charles Swenson |
| Starring |
Russi Taylor Romeo Muller Robert Ridgely Julie McWhirter |
| Theme music composer |
Mark Volman Howard Kaylan Performed by: Flo & Eddie Lyrics: Romeo Muller |
| Country of origin | United States |
| Original language(s) | English |
| Production | |
| Producer(s) | Romeo Muller Charles Swenson Fred Wolf |
| Cinematography | Ted McMiller Meguro Hirochi |
| Editor(s) | Rich Harrison |
| Running time | 23 minutes |
| Production company(s) | Muller/Rosen Murakami-Wolf-Swenson Toei Doga RLR Associates (uncredited) Those Characters from Cleveland (uncredited) |
| Distributor |
Lexington Broadcast Services Company (TV, 1981) Coronet Films (16 mm, 1982) Family Home Entertainment (VHS, 1985) Television Program Source (TV, 1986) Allumination FilmWorks (DVD, 2007) Paramount Pictures (DVD, 2015) |
| Budget | US$400,000 |
| Release | |
| Original network | Syndication |
| Original release | March 28, 1980 |
| Chronology | |
| Followed by | Strawberry Shortcake in Big Apple City (1981) |
The World of Strawberry Shortcake is a 1980 animated television special written by Romeo Muller, directed by Charles Swenson, and produced by Swenson, Muller and Fred Wolf. Starring the voices of Romeo Muller, Russi Taylor, Julie McWhirter and Joan Gerber, it was made by animators from Murakami-Wolf-Swenson in the United States and by Toei Doga in Japan. The music was written and performed by Flo & Eddie of the rock group, The Turtles.
The title character, Strawberry Shortcake, lives in a fictional place called Strawberryland. In the special, narrated by Romeo Muller (as Mr. Sun), she and her friends celebrate her sixth birthday. While preparations for her party are underway, a villain called the Peculiar Purple Pieman plots to steal the berries from Strawberry's home in order to make his pies.
Produced and sponsored by the Kenner toy company, The World of Strawberry Shortcake was the first special to feature the American Greetings character, Strawberry Shortcake. Bypassing network television, it debuted on March 28, 1980, in syndication across more than 90 U.S. cities, and was later released on 16 mm film, VHS, Beta and DVD. The special received generally favorable reviews in the School Library Journal, which reviewed it in 1983 and 2007.
Strawberry Shortcake lives in a place called Strawberryland, with her calico cat Custard; her house resembles a shortcake. Her friends – Huckleberry Pie, Blueberry Muffin, Raspberry Tart, Plum Puddin' and toddler Apple Dumplin' – also live close by. One morning, during their Market Day, Strawberry's friends discuss plans for her sixth birthday – all except for lazy Huckleberry Pie.
Strawberry's villain, the Peculiar Purple Pieman, lives atop the Pie Tin Palace on a black hill called Porcupine Peak. While she is doing chores, the Pieman sends his crows – "berry birds" – to retrieve some berries for his pies. Strawberry tries shooing the flock away with her broom, but a moving tree helps out as a scarecrow, and she thanks him for helping. In desperation, the Pieman heads down to Strawberryland himself to get his supply, dressed as a kind old peddler.
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