The Strutters

The Sinceros
Origin	London, England
Genres	New wave, power pop
Years active	1978–1981
Labels	Epic Records Columbia Records
Members	Mark Kjeldsen Ron François Don Snow Bobby Irwin

The Sinceros were a new wave and power pop band from London, England, who recorded two albums for Epic Records, The Sound of Sunbathing (1979) and Pet Rock (1981). Both albums were released worldwide and achieved moderate commercial success.

Mark Kjeldsen, Bobby Irwin and Ron François first played together in a London R&B band called The Strutters. The Sinceros were primarily a vehicle for Kjeldsen's composing talents. He sang lead vocals on most of the band's material although François contributed more songs on their later albums. Prior to signing their Epic Records recording contract, the rhythm section, Irwin and François, participated in the recording of Stiff Records' recording artist Lene Lovich's Stateless album. Don Snow joined them in support of the record on the 1978 "Be Stiff" Tour.

Their first album, The Sound of Sunbathing, was produced by Joe Wissert and recorded at Wessex Studios in London. The band achieved considerable radio play with its first single, "Take Me to Your Leader". They toured extensively after the release of the album, riding on the heels of the then thriving new wave music scene, though not as extensively as was originally planned due to band management and record company squabbles over financing. Undeterred, the band continued to accept studio session work with other artists, with Irwin and Snow particularly in demand.

An attempt at a follow-up album entitled, '2nd Debut', produced by Paul Riley was shelved by Epic Records and was essentially reworked into Pet Rock, under the guidance of producer Gus Dudgeon.

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