The Spicy Effect
| The Spicy Effect | |
|---|---|
 |
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| Founded | 2009 |
| Founder | Phoebus |
| Distributor(s) | Soundforge Music Group (physical) Universal Music Greece (digital) Digital Minds (digital, 2009-2013) The Orchard Music (digital, 2013-today) |
| Genre | Various |
| Country of origin | Greece |
| Location | Athens |
| Official website |
www.spicymusic.gr YouTube channel |
The Spicy Effect, commonly referred to as Spicy or Spicy Music, is a Greek independent record label founded in 2009 by songwriter and record producer Phoebus, in association with the investment arm of Nea Tileorasi.
After eight years under an exclusive songwriting and record production collaboration with independent record label Heaven Music of ANT1 Group, Phoebus announced on 21 October 2009 via his website that he had left the label, without providing further details. This news was followed by a statement from Despina Vandi that she had also left Heaven Music. The fate of the other artists under Heaven Music's roster with whom Phoebus exclusively collaborated were not disclosed by any of the concerned parties. By December 2009, Phoebus announced that he was starting his own record label, with Vandi being the first artist to sign. Thereafter more artist signings to Phoebus' company were announced, including a five-year contract with Elli Kokkinou following her departure from Sony Music Entertainment Greece, with whom Phoebus had worked with on two studio albums while both were under contract at Heaven Music. Nino and Thanos Petrelis, both of whom were also with Heaven Music, signed with the company. The company's trade name – The Spicy Effect – was also revealed following these signings.
In April 2010, The Spicy Effect obtained a digital distribution deal under a licensing agreement with Universal Music Greece, which grants access to popular services such as iTunes Store. C'est La Vie by Vandi marks the first studio album released by the label.
In July 2011, The Spicy Effect announced a collaboration with the record label My Group, founded by Manos Theofilos. The label focuses on dance music and is credited with a number of hits since its inception.
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