The South Australian Advertiser
Prince William and Catherine, Duchess of Cambridge, on front page of The Advertiser on 23 July 2013
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| Type | Daily newspaper |
|---|---|
| Format |
Tabloid (since November 1997) |
| Owner(s) | News Corp Australia |
| Founder(s) | Rev John Henry Barrow |
| Editor | Sam Weir |
| Founded | 1858 as The South Australian Advertiser |
| Headquarters | 31 Waymouth Street, Adelaide, SA, Australia |
| Website |
www |
The Advertiser is a conservative, daily tabloid-format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858, it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corp Australia.
The head office of The Advertiser has relocated from a former premises in King William Street, to a new office complex, known as Keith Murdoch House at 31 Waymouth Street.
The Adelaide 'Times' ceased publication on May 9, 1858.
Shortly afterwards, Reverend John Henry Barrow, a former editor of the South Australian Register founded the morning newspaper The South Australian Advertiser and a companion weekly The South Australian Weekly Chronicle, whose first issues were published on 12 July 1858 and 17 July 1858 respectively. The South Australian Advertiser was published from 12 July 1858 (Vol 1, no 1) to 22 March 1889 (Vol 31, no 9493). The original owners were Barrow and Charles Henry Goode.
In 1863 the company started an afternoon newspaper The Express as a competitor to The Telegraph, an evening paper independent of both The Advertiser and The Register.
The company was re-formed, effective 9 September 1864, with additional shareholders Philip Henry Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and some others.
Burden, secretary of the company, died in 1864, and Barrow, whose wife had died in 1856, married his widow in 1865, thus owning together a quarter of the company.
In December, 1866, the syndicate bought the afternoon Adelaide daily, the Telegraph, at auction, and incorporated it with The Express (by this time renamed The Daily Telegraph with a morning edition and a weekend Weekly Mail) as The Express and Telegraph.
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