The Skateboard Mag

The Skateboard Mag

March 2006 Cover of Skateboard Magazine
Editorial director	Dave Swift
Categories	Skateboarding
Frequency	Monthly
Circulation	90,000 (2005)
Publisher	Strictly Skateboarding
First issue	April 2004
Company	Strictly Skateboarding
Country	Solana Beach, California, United States (US)
Language	English
Website	http://www.theskateboardmag.com/
ISSN	1548-3975

The Skateboard Mag is an independently published American skateboarding magazine that has published over 100 issues (in 2005 its circulation was approximately 90,000) and featured professional skateboarder, Danny Way, on the cover of its inaugural issue, depicted mid-air while executing a trick on a construction known as the "Mega Ramp". As of February 2005, the publication is owned by a group that consists of seven partners, while the magazine employs eleven full-time staff members.

Internal tensions between the magazine staff and AOL Time Warner prompted the resignation of several key editorial members, such as J. Grant Brittain, Dave Swift, and Atiba Jefferson, who later launched The Skateboard Mag publication (the first issue was published in April 2004). Jefferson, whose seminal mentor was Brittain, revealed in May 2012:

So, in 2006, we were all working at Transworld with Dave Swift, Grant ... Brittain. I think I'd gotten to the point—you've done everything you kinda could. And, with that magazine being bought and sold that many times, and being corporate-owned, a lot of things had changed. Even when I started working at Transworld, it was just owned by the bombers; it was independently owned. It was just different, it wasn't the same. There was a lot of things that became very corporate about it. And that was just-it is so hard to do with skating. There were so many things we couldn't justify. So we decided to break off and start out own magazine, The Skateboard Mag, in 2006 [the magazine was actually first published in 2006].

Jefferson's view was reinforced seven years earlier in an interview that Brittain participated in with the Union-Tribune, whereby Jefferson's mentor stated, "We did not like the whole corporate deal, not knowing what was in every issue ad-wise. It wasn't about skateboarding anymore."

Other key members of The Skateboard Mag who moved across from Transworld Skateboarding were Art Director, Ako Jefferson (Atiba Jefferson's brother), writer, Kevin Wilkins, and general manager, Mike Mihaly (the three had worked a combined total of forty-four years for Transworld Skateboarding). The first issue was released in March 2004, Issue #1 April 2004.

As of October 2012, the editorial director of the magazine is Dave Swift, who is a former skateboard photographer and had worked for Transworld Skateboarding.

Veteran skateboard photographer Grant J. Brittain confirmed on October 7, 2014, that the Skateboard Mag publication, of which he is a photo editor for, has reached an collaborative agreement with the Berrics. Brittain published the announcement on his Instagram account: "We started a new endeavor, the Skateboard Mag is under The Berrics skateboarding umbrella."