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The Simpsons (pinball)

The Simpsons
Manufacturer Data East Pinball
Release date October 1990
System Data East (Version 3)
Design Joe Kaminkow, Ed Cebula
Programming Rehman Merchant
Artwork Kevin O'Connor, Margaret Hudson
Mechanics Ed Cebula, John Lund
Music Brian Schmidt
Sound Brian Schmidt
Voices Dan Castellaneta, Nancy Cartwright, Hank Azaria

The Simpsons is a 1990 pinball game released by Data East Pinball. It is based on the animated sitcom The Simpsons and features many elements from the series, such as character voices and music. The game was popular in the United States, becoming a hit for Data East Pinball. It has been cited as helping increase the popularity of pinball machines at the beginning of the 1990s. The Simpsons pinball game was followed by The Simpsons Pinball Party in 2003.

The pinball machine is modeled after the animated sitcom The Simpsons. The bumpers are dressed as nuclear reactors and several characters from the show functions as targets. Other targets depict the Simpson family's favorite foods, such as chocolate and pork rinds, and the family bowling. The machine is equipped with a Yamaha synthesizer that plays the theme song from the television series. It also features a computerized voice system on an OKI sound chip, and the characters are constantly talking. The original voices of the characters from the series are used. Mr. Burns says "Smithers, fire that man!" Homer taunts you with "Don't you know how to use the flippers?", while Bart says lines like "Don't have a cow, man," "Way to go, man," "You blew it, man," and "Hey, man, I'm an underachiever, too." This was also the last pinball machine by Data East Pinball to utilise an alphanumeric display before changing to the dot-matrix display.

The pinball game was released by Data East Pinball in 1990. It was licensed by Fox Broadcasting Company and produced in Data East's factory in Melrose Park, Illinois. According to an article in Chicago Sun-Times, the producers took advice from The Simpsons creator Matt Groening while developing the game. On November 9, 1990, Data East executive vice-president Gary Stern described the game to the press as "fun – a whole package ... voices, music, artwork, great ramps." He also noted that "This game is already on its way to becoming a monster hit." In 2007, Stern said in an interview with License! that "While we export about one-third of our games, that first [The Simpsons pinball] model did especially well in the U.S."


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