The Row (fashion label)
| Industry | Fashion |
|---|---|
| Founded | 2006 |
| Founder |
Ashley Olsen Mary-Kate Olsen |
| Headquarters | New York City, United States |
| Website | www |
The Row is an American luxury fashion design house founded in 2006 by Ashley Olsen and Mary-Kate Olsen. The name was inspired by Savile Row in London. Part of The Row's mission is to support high-end fashion manufacturing in the United States.
The idea for the brand started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt. She tested the design on a variety of women of all body shapes and ages in an attempt to find a "commonality in fit and attitude."
By 2006, the sisters had created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress. Barneys New York bought the entire first collection. The brand has expanded to include ready-to-wear, resort, handbags, sunglasses, and shoes.
Initially, the Olsens did not want their names attached to the brand and preferred to let the clothes speak for themselves. They did not give an interview about The Row for the first three years after its inception.
In 2008, Lauren Hutton modeled for the brand's first look book. Hutton explained: "... I saw the clothes, and they were wonderful, real simple, minimalist designs ... Ash had a place on the beach, so we did it at her place ... And they would dance on the deck, and I would do what they were doing. And it was good." Hutton accompanied the Olsens to the Council of Fashion Designers of America's annual awards show in 2012, the year they won their first Womenswear Designer of the Year award.
The Olsens work primarily out of The Row's TriBeCa studio, which they have occupied since 2012, though a Paris office was opened in 2011.
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Wikipedia