The Real Majority
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| Author | Ben Wattenberg and Richard M. Scammon |
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| Country | United States |
| Language | English |
| Subject | Political science |
| Genre | Nonfiction |
| Publisher | Coward-Mccann |
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Publication date
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1970 |
| Media type | Print (Hardcover and Paperback) |
| Pages | 347 |
| ISBN | |
| OCLC | 433654339 |
The Real Majority: An Extraordinary Examination of the American Electorate was a 1970 bestselling analysis of United States politics by Ben Wattenberg and Richard M. Scammon. The book analyzed electoral data, especially from the 1968 presidential election, to argue that the American electorate was centrist, and that parties or candidates, to be viable, must appeal to the "real majority" of the electorate at the center.
The book was written by Ben Wattenberg and Richard M. Scammon, who were both moderate Democrats at that time. Wattenberg later became a prominent figure in the neo-conservative movement, although at the time of the book's publication he was a member of Social Democrats USA.
The authors argued that while the Democratic Party "owned" "the Economic Issue" (a broad category encompassing such issues as Social Security and employment), the Republicans likewise "owned" "the Social Issue" (crime, drugs, and morality). They argued that whichever party could exploit their own strengths, and neutralize their opponent's, would prevail.
The authors traced the dichotomy in part to voter concerns about "law and order" in the 1960s. The concern grew as disorder became associated with racial tension, activism and college radicalism; and the people associated with those issues generally had liberal attitudes on sexual behavior and drug use. The authors argued that the electorate at the time did not share this kind of liberalism.
The authors noticed many Democrats took a liberal stance on what they called issues of law and order and permissiveness, and said that this could be potentially disastrous. They intended the book to be a warning to Democrats about the danger. They argued that the "real majority" was still economically liberal, but socially conservative. They advised Democrats that Republicans would increasingly garner votes based on "the Social Issue".
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