The Quince Tree Press

The Quince Tree Press is the imprint established in 1966 by J. L. Carr to publish his maps, pocket books and novels. The Press is now run by his son Robert Carr and his wife, Jane.

When Carr took 2-year leave of absence from teaching in 1967 aged 55 years with savings of £1,600, his aim was to see if he could make his living by selling decorated maps of English counties and small pocket books of poems. These he published from his house at Mill Dale Road in Kettering, Northamptonshire, under the imprint The Quince Tree Press. The quince is a fruiting tree native to the Caucasus and there was one in the front garden of Carr's house.

Carr's maps are of architectural and historical interest rather than being geographical, and give brief details, observations and quotations in a quirky style about buildings, historical events and people related to places in the old counties of England, before they were reorganised in 1974. The maps are meant to be read and framed and to stimulate conversation.

Carr's small books are typically 16 stapled pages, usually about 13 x 9 cm, with decorated card covers. Carr wrote: 'These books fit small envelopes, go for a minimum stamp and are perfect for cold bedrooms - only one hand and a wrist need suffer exposure'. Carr recorded in 1983 that sales of the small books reached a peak in 1980, when he sold 43,369 copies, and by 1987 he had sold more than 500,000 in total. Many titles are still published by the Quince Tree Press, as well as some new ones, for example Florence Nightingale and Laurence Sterne.

Carr sold his novels and small books published by the Quince Tree Press directly to booksellers and by mail order to readers, and offered copies of his other novels bought as remainders from his previous publishers. For example, Carr obtained 900 remaindered copies of The Harpole Report from Secker and Warburg at 12 pence each and was able to sell them all at their full price of £1.75 after Frank Muir had named it on Desert Island Discs as the book he would take with him to the imaginary island.

At the age of 76 years and unhappy both with the different publishers of his six novels to date and with the advance that he had been offered for his seventh novel, Carr decided to publish the next book himself. What Hetty Did was published as a paperback by the Quince Tree Press in 1988 in an edition of 2,850 copies and was soon reprinted. Carr followed this novel four years later with his last, Harpole & Foxberrow General Publishers, in an edition of 4,000 copies.

...
Wikipedia