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The Pressure (song)

"The Pressure"
Jhene Aiko The Pressure.jpg
Single by Jhené Aiko
from the album Souled Out
Released July 18, 2014
Recorded Fisticuffs Gym
(Culver City, California)
Genre
Length 3:59
Label Def Jam, Artium
Songwriter(s) Jhené Aiko Chilombo
Producer(s) Fisticuffs
Jhené Aiko singles chronology
"To Love & Die"
(2014)
"The Pressure"
(2014)
"Post to Be"
(2014)
"To Love & Die"
(2014)
"The Pressure"
(2014)
"Post to Be"
(2014)

"The Pressure" is a song by American recording artist Jhene Aiko, taken from her debut studio album, Souled Out (2014). The song premiered on Vogue magazine's website and was released for digital download on July 17, 2014, as the second single from the album through ARTium Recordings and Def Jam Recordings. The song was written by Aiko, while production was handled by longtime collabarotors Mac Robinson and Brian Warfield under their production name Fisticuffs. Backed by a guitar-tinged, hip-hop production containing synths, metallic slaps and a shaky beat "The Pressure" is a PBR&B song that thematically revolves around Aiko's stress of finishing her debut album.

Upon release The Pressure was met with generally positive reviews from music critics; who commended the song's lyrical content, Aiko's vocals and the atmospheric production. Commercially the song did not fare well, only making an appearance on the US Hot R&B Songs chart. The song's accompanying video was released on September 2, 2014 and was directed by rapper Childish Gambino and Calmatic, during the video it depicts the challenges of being in a relationship and shows various scenes including Aiko drinking beer and eating pizza with her friends, writing songs and playing with her child, before changing to darker themes including friends fighting and lovers leaving. To further promote the song Aiko performed at the Streamy Awards 2014.

In 2011 Aiko revealed that her debut album would feature production from producers Fistcuffs, who helped produce the majority of Aiko's 2011 mixtape Sailing Soul(s). In 2014 Aiko revealed she worked with No I.D., Key Wayne, Fisticuffs and Dot Da Genius and stated she would only be working with them so the sound was cohesive, she also revealed that her and the producers were working together in order to "make sure each song goes well with the other." The song was written by Aiko herself, along with her frequent collaborators Mac Robinson and Brian Warfield while the latter two handled the song's production under their production name Fisticuffs. "The Pressure", premiered on vogue.com on July 17, 2014, and was released to ITunes a day later as the second official single on July 18, 2014.


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