The Stoke-on-Trent Built-up Area or The Potteries Urban Area or colloquially, simply "The Potteries" is a conurbation in North Staffordshire in the West Midlands region of England.
It includes the city of Stoke-on-Trent and Newcastle-under-Lyme and Kidsgrove boroughs.
The area has a population of 372,775 in the 2011 census, an increase of 3% from the 2001 census figure of 362,403 with Stoke-on-Trent making up over 250,000 of this population. It is sometimes called the Potteries Urban Area due to the area's fame for pottery manufacture ever since the industrial revolution.
Coordinates: 53°01′N 2°12′W / 53.02°N 2.20°W