The Pitchfork Review
Cover of The Pitchfork Review No. 1
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| Editor | J.C. Gabel |
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| Categories | Music magazine |
| Frequency | Quarterly |
| Circulation | Limited to 10,000 |
| Publisher | Christopher Kaskie |
| Founder | Ryan Schreiber |
| Year founded | 2013 |
| First issue | December 14, 2013 |
| Company | Pitchfork Media |
| Based in | Chicago, Illinois |
| Website | www |
The Pitchfork Review was an American quarterly music magazine, available in print only, that included long-form feature stories, photography, and illustrations, and also included selected recent pieces from Pitchfork's online content. The magazine ended after 11 issues.
In December 2013, Pitchfork Media debuted The Pitchfork Review, a quarterly print journal focused on long-form music writing and design-focused content. J.C. Gabel, its first editor, had been the publisher of The Chicagoan and founding publisher of Stop Smiling.
According to the New York Times, Pitchfork Media planned a limited-edition quarterly publication of about 10,000 copies of each issue, perfect bound, and printed on glossy, high-quality 8-by-10¼ paper. It was expected that about two-thirds of the content would be original, with the remaining one-third recycled from the Pitchfork website.
Covering the launch, the International Business Times likened the publication's literary aspirations to The New Yorker and Paris Review, and editorialized:
But as impressive as it is, is it a step back in time for a brand more known for looking ahead? Perhaps, but that doesn't mean it's a step backwards; rather, it can be seen as a show of confidence. And there is reason to believe it could turn a profit. Print still has a currency, in terms of perception and ad revenue, and a well-produced print glossy can still resonate with readers in a way that pixels can't.
The Hollywood Reporter quoted the magazine's creative director as saying that moving into print was "not a nostalgic move, because print has never left our lives," adding that Pitchfork's goal was to "create a permanent object of a moment through music journalism and documentation... a compendium of what we'll remember from the last few months and what's going through our minds as music fans right now."
Converse was secured as an exclusive advertising partner for the first four issues, and agreed to sponsor a series of 7-inch records included with the 2014 issues of the publication, beginning with No. 2.
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